“Have you ever wanted to be more, been stuck in a funk or simply wanted make life poignant? Look no further because Spartan Up! is your catalyst. Loaded with real life inspiration and lessons, Joe De Sena uses his supercharged success in life, business and sports to deliver the nuggets. This is an easy and juicy read; succinct, powerful and relevant.”

“Joe De Sena is a force of nature who wills himself and those around him to get the absolute most out of life. His philosophy and his accomplishments can be intimidating at first – I thought he was nuts – but the more you watch the more you realize the brilliance behind his approach. Joe can conquer any obstacle, and his example and his words help you do the same.”

“I wish Spartan Up! was out when I was starting ZICO. We might be bigger than Coke by now.

Great insight and information. A must read for any current and future entrepreneur.

Building a business is a full contact sport for the body, mind and spirit. Joe knows that and Spartan Up! should be a part of every entrepreneur’s training gear to prepare and win on game day.”

“As a competitive triathlete, former board member of USA Triathlon and global sports attorney, I believe very few books can compare with the sheer thrill and challenge of competing in endurance events, however, De Sena’s Spartan Up! Is a must read for anyone seeking to overcome life’s obstacles, enjoy a healthier lifestyle and achieve their boldest goals, both on or off the course. De Sena will help you rise to your greatest potential in personal and business relationships and enjoy a fuller life. A great read!”

“Joe De Sena is the real deal in endurance sports and Obstacle Racing. Spartan Up! will guide you to train your body and mind for the arduous Spartan Race - while also giving you very practical insights to perform at your peak in all areas of your life.”

“Having turned into an avid Spartan racer myself I can attest to the transformative power of obstacle racing. But Joe De Sena’s mission — as he relates so engagingly in this book — is even more inspiring: to create a wholesome new way of life, designed to empower each one of us.”

“I’ve seen Joe in action and witnessed the Spartan Race. It is quite a spectacle and a test of human endurance. My late husband, Jack LaLanne, always believed that anything in life is possible and only YOU can make it happen and Joe makes it happen for thousands of people.”